Crunchy Munchies is a new food and beverage concept that fuses crisps (chips) with a wide range of dips and sauces. The client approached us to design their brand identity and visual language that was urban, eye catching and approachable.
Brief in hand, we approached the project very openly. We created a logo that was inspired by retro crisp packets and street art. The name ‘Crunchy Munchies’ gave us the impression of a ‘gang’ of characters, so we created just that, to support the brand language. Amongst our deliverables was packaging design and a food truck.
Brand Identity / Mascot Design / Packaging / Retail Design