Magaza is a mobile app with a market place for entrepreneurs and retailers to sell and for the end users to buy. It offers a variety of handmade, crafted and creative goods. The app offers users the unique experience of viewing product images and ordering from selected entrepreneurs across the Gulf. The client wanted a clean, elegant and user-friendly mobile app and brand identity.
As Magaza means ‘shop’ in Arabic, we created the logo with the essence of the in’s and outs of the pathway in a traditional Souq. We approached this with a design strategy that was simple, clear and concise and easy for the end user to navigate. Simple imagery was used for the icons that represent the different categories; focusing more on the visuals to engage the users and allow them to interact with the app easily.
Branding / Mobile App Framework