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Ride Tribe

challenge

Ride Tribe is more than a spinning studio, it’s a spinning community. The collective energy will make you push harder, the rhythm will make your heartbeat faster and the momentum will make your body stronger. A brand was needed to represent a close collective of people, and a space that is energetic and unexpected.
solution

Electric, upbeat and energizing, after some fun naming sessions, we landed on Ride Tribe. The logo was inspired by a mandala, but created with a collection of legs spinning around a wheel, sprinkling in a little fun. The interior space perfectly houses the high-octane fitness concept and the loud tunes will have you addicted, obsessed and
attached to your bike. Find your tribe in the midst of the perpetual motion. Let’s get spinning!
Naming / Branding / Interior Design


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