Salam Stores is a department destination that is well known in Qatar for offering only the best of the high-end fashion brands. Salam Beauty, following its mother company, comes to life to offer the most exclusive products from the beauty industry around the world. A premium brand requires a premium identity and that is what we were asked to deliver.
Simplicity is sophistication; stemming from this we developed a brand identity that is chic and elegant with ultimate minimalism. The logo is aligned with the Salam logo and the typography chosen is clean and modern. Playing with clean white spaces and a black line that frames every deliverable, we imbue with the perfect touch of class that a brand in its category deserves. The finishing and materials used re-inforce the consistent standard of a top-end brand.
Branding / Packaging