The Supreme Council of Health approached us to promote their Patients Rights and Responsibilities initiative to help patients and doctors alike, understand and respect the rights and responsibilities that both groups are entitled to in local healthcare.
We created an approachable and trustworthy name for the initiative, ‘Your Health, Your Right’, and a brand that conveys two people conversing openly. The brand language is vibrant and impactful as not to shy away in hospital waiting rooms, inviting the patient to read and be informed. The awareness campaign was also promoted in magazines and mupis.
Brand Identity / Naming