The Color Lab Salon is an authentic hair artisan, specializing in hair colouring. They sought after unique branding for a new salon that is modern, minimalistic and energizing. A beautiful existing studio space, was crying out for a brand that would complement it. The client was keen for her brand to incorporate art as it is one of her true passions.
Carefully conceived to connect hair ingenuity with a style that would entertain the senses, the script of “color lab” is written in an elegant signature style that also, simply and cleverly resembles a hair bobby pin. Vivid and bright colours of green, pink and purple are used to add to its youthful and funky nature that would appeal to a clientele that appreciate quality, but in a relaxed environment. Paying tribute to the owner’s enthusiasm for art, the essence of the branding is an infused water colour effect to represent the salon’s specialized area of hair colouring.
Brand Strategy / Brand Identity / Printing