Waffle Boutique


We were approached by Waffle Boutique, who are based in Kuwait, to re-brand their image and retail store. They wanted a very clean, minimal, approachable and attractive image that represents what they do.

We looked at the core of their business, the waffle, and used its interesting line work to form the basis of the brand and create a very interesting logo that answered the brief. The white space used emphasises the brands refreshing image and the cyan and magenta colours combine well to give the brand a contemporary edge.
Brand Identity / Collaterals

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