Woodworks are a carpentry factory based in Qatar. They design and create kitchens, living rooms, doors and a wide variety of furniture for the home, but their specialty and passion lies in intricate hand carved furnishings. The client came to us with a request to re-create their existing logo, boost their brand positioning, and produce brochures and other brand collaterals.
We refreshed the Woodworks brand mark and created a brand language that was simple and elegant. We then needed to capture how valuable the client’s work is so we set up a photo shoot at their factory, interviewed staff to fully understand their passion and developed the copywriting and Arabic translation to produce the company’s brochure.
Brand Identity / Copywriting / Photography / Production